Welcome to Beautylicious Cosmetics By Wendy

My name is Awilda — but those closest to me call me Wendy. I am the heart and founder behind Beautylicious Cosmetics By Wendy, and this brand is more than a business to me. It is a tribute to the extraordinary women who shaped me.

My greatest inspirations are my mother Leonor, my grandmother Rosa, and my aunt Rosa. These three remarkable women taught me that nothing in life comes easy — but that with faith, resilience, and love, anything is possible. They gave me the strength to fight for my dreams, and every product I create carries a piece of their spirit.

Built on Love & Resilience

Beautylicious Cosmetics By Wendy was born from a deep belief that beauty empowers. When you feel good on the outside, it reflects the strength you carry within. I created this brand to offer high-quality cosmetics that help every woman feel confident, radiant, and unstoppable — just like the women who raised me.

My Promise to You

I pour my heart into every product and every customer experience. When you shop with Beautylicious Cosmetics By Wendy, you are not just buying a product — you are joining a community built on love, strength, and the belief that you deserve to shine. Beautylicious Cosmetics By Wendy now has lashes, cosmetics and we just launch our new skin care. Please come and visit us. I added my heart and soul to this.

To my mother Leonor — this is for you. I will keep going, just like you always told me to. 🌹

Join us on this journey as we honor the past, celebrate the present, and look forward to a beautiful future together. Thank you for being a part of the Beautylicious Cosmetics By Wendy. 

With love,
Wendy (Awilda)
Founder, Beautylicious Cosmetics By Wendy